St. Petersburg, Florida
A fractional COO and CFO for St. Petersburg law firms, just across the bay.
I am Liz Miller. I help St. Pete firm owners run the business side of their practice, the operations, the money, the people, so the firm stops depending on the owner doing everything by feel. I am based in Tampa, which puts St. Petersburg a short drive away, and I work one on one. When you call, you get me.
The two jobs no one trained you for
Law school taught you to practice law. It did not teach you to be the chief operating officer and chief financial officer of a business, but the moment you opened your own firm, those two roles landed on your desk anyway. Most owners end up doing them late at night, between cases, with no real system behind it.
That is the work I take off your plate. A fractional COO owns how the firm operates. A fractional CFO owns how the firm makes and keeps money. You get an experienced operator in both seats without the cost or commitment of two full-time executives, and you get your evenings back.
What this looks like in practice
- –Systems that let the firm run without the owner touching every file.
- –Financial visibility so decisions are made on numbers, not nerves.
- –A profitability picture that tells you what to keep, cut, and charge.
- –An intake process that stops good cases from slipping through.
Serving St. Petersburg law firms
St. Petersburg has its own legal community, distinct from the one across the water in Tampa. As the heart of Pinellas County, it carries a steady mix of solo and boutique firms, many built around a single attorney's reputation, a downtown office, and a book of business that grew faster than the back office did.
That model has real strengths. A St. Pete firm often lives and dies on relationships, referrals, and a name people trust. But the same thing that makes it personal can make it fragile: when the firm runs entirely through one person, that person becomes the bottleneck for every decision, every invoice, and every new hire.
My job is to build the structure underneath that reputation so the firm can grow without the owner burning out. The trust stays personal. The operations and the finances stop being a guessing game.
Ways I work with St. Pete firms
Ongoing fractional roles when you need a steady hand on the business, and focused projects when you need one specific problem solved.
Fractional COO
Own the way the firm runs, process, people, and the systems that keep it moving.
Fractional CFO
Clarity on the numbers, from cash flow to the owner's real take-home.
Strategic Partner
A steady thinking partner for the big decisions you should not make alone.
Intake Coordinator Training
Turn the front line of your firm into a team that converts the right callers.
Operations Audit
A clear-eyed look at where the firm leaks time, money, and momentum.
Cash Flow & Collections
Get paid for the work you have already done, on a schedule you can plan around.
Profitability & Owner Comp
Find out what the firm really earns and what you should actually pay yourself.
Practice Management Optimization
Make the software you already pay for finally do the work you bought it for.
Close enough to show up
St. Petersburg is a quick trip across the bay from my Tampa base, which means in-person time is genuinely on the table. A lot of the work runs smoothly over video and shared files, but when a conversation calls for sitting down together, a first meeting, a planning day, a hard look at the books, I can be in your office, not on a screen.
Being part of the same Bay-area market also means the realities your firm faces are ones I understand firsthand: the competition for good staff, the pull to grow before the systems are ready, and the referral relationships that quietly carry a Pinellas practice.
One on one, always
No cohorts. No masterminds. No memberships. Your firm is the engagement, and the person doing the work is the person you hired. When you call, you get me.
(813) 340-9569Let's talk about your St. Petersburg firm.
One honest conversation about where the firm stands and whether I am the right person to help you fix it. No script, no sales team, just me.